The demands change. The demand for good copywriting doesn’t.
As advertising becomes more and more complex, campaigns once conceived on cigarette packets now require spreadsheets.
B2B, B2C, SP, DM or FMCG? In-store, interactive or integrated? On, off, above, below, through or even crossing the line?
And we haven’t even mentioned all the new products and services that keep coming along. No wonder even experienced copywriters need to stay on their toes.
However, while the campaign requirements get broader, the necessity for punchy, persuasive copywriting and good creative thinking remains.
After a decade of diverse commissions, I’m used to the new and unexpected. Click the monster on the right to see some of my creative responses.
